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This is my mission:

1. Gather & apply diverse knowledge to help change fashion

2. Use fashion to positively change the world

Objectives
My Goals
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Background
Why Fashion?
Fashion is an industry of incredible size & influence.

Despite its current worth of $1.1 trillion USD, the industry is projected to grow to $2.1 trillion USD by 2025*.

In its current state, the fashion industry has widespread implications on the well-being of the planet and all of us. As the industry grows, its impacts will intensify.

From body image to geopolitics, fashion is a powerful force.

My desire is to illuminate aspects of the system of fashion in order to get the fashion industry to question itself. By questioning its own practices, fashion can improve upon itself and positively influence the larger industries and systems in which it is entangled.

I’ve been pushing back at the fashion system for a while now, and I’m continuing to do so with Drakbarry. The next steps are unwritten, but I’m filled with hope.

Can fashion really change the world? I think so!

At Drakbarry, we want to change fashion's tired paradigms
We're working to bring humanity back into the equation
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Tenets
Below are the tenets that inform my work
Design Thinking
  • Human-centred approaches to innovation
  • Applying design tools and methodologies to inform strategy
Creativity
  • Thinking in re-imagined boxes
  • Leveraging intersections of art and design
  • Diversifying perspectives to uncover innovate perspectives
Research
  • Seeking empathetic understanding through qualitative research methods
  • Analyzing quantitative data to understand markets
  • Uncovering applications and implications of big data
Business
  • Applying business ideology to creative settings
  • Developing and managing new, innovative business models
  • Growing the bottom line through
Well-Being
  • Advocating for human health and well-being
  • Prioritizing social benefits of business and design
  • Empowering individuals to adopt an internal locus of control
I love working with positive influencers
We are the cornerstone of each other's success!
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Portfolio Highlights
I am grateful to have had such amazing opportunities in my life.

Here are a few of my proudest achievements to date!

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M: A Men's Fashion Presentation Leadership
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Disruptive LearningSystem Design
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DrakbarrySystem Design
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Mass Exodus 2012Leadership
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Parker & PineMentorship
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Rival Reflection: Expanding the Male IdealCreative
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Marketing & RecruitmentSystem Design
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Refashioning MasculinityResearch
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Something to ProveWell-Being
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Fashion & The Dial of MasculinityResearch
Fashion ought to look after the well-being of people and the planet
Together we can make that a reality
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2014 © Daniel Drak.